EST. 2004

A Salad Bar. A Belief. A Twenty-Year Journey.

— Bangalore's original salad & juice bar, crafting wellness since the heart of Jayanagar was our only home.

Explore Our Story →
Healthy Salad Gourmet Food
Quality Seal

The Origin
A Beginning Rooted in Passion

It all started with a simple salad in Coimbatore—an idea that sparked a journey to bring fresh, healthy food to Bangalore.

Fresh Greens Healthy Plate Vibrant Food

A Story Built Strong
With Persistence.

Founder Portrait

Hi, I'm Keerthana

The early days were genuinely challenging. Salads were not yet a part of Bangalore’s everyday food culture, and our small menu of salads and juices wasn’t enough to win everyone over. For almost six months, sales were very low—but we didn’t give up. We went table to table, personally introducing our food, sharing samples, and explaining why fresh, light eating matters. We even took a van near Lalbagh, offering free samples in parks and connecting with people directly. Slowly, through persistence and belief, we built a small but loyal community that believed in us.

Pure & Natural

The Growth Story

2003
The Discovery

Keerthana visits Coimbatore, tries the original Pure & Natural outlet, and decides Bangalore needs this concept of healthy, fresh living.

2004
Doors Open - 31st May

Pure & Natural launches at Jayanagar 7th Block. Keerthana and Parameshwari start with a curated small menu of salads and juices.

2004-06
The Difficult Years

Six months of very low sales. Perseverance through table-to-table sampling and free samples near Lalbagh. The menu begins its slow, organic expansion.

2004+
Garuda Mall - The Turning Point

Opening at Garuda Mall. Footfall increases dramatically, brand awareness grows, and business picks up pace at the Jayanagar flagship too.

2007+
Corporate Expansion

TCS approaches P&N. Rapid expansion into Oracle, KPMG, Infosys, and Cisco. Peak operations reach an impressive 19 outlets across the city.

2020
COVID - Back to Basics

Corporate counters close. Pure & Natural returns to its roots in Jayanagar only. The flagship holds strong through years of rebuilding and resilience.

2022+
Shop-in-Shop Growth

Expanding through strategic partner venues—including Pakashala and Amrit Cafe—offering a focused, high-quality menu to new audiences.

2024
A New Chapter

Parameshwari retires. Aditi joins as co-owner. A fresh infusion of energy with new interiors while keeping the same soul that started it all.

The Corporate Years

The next chapter came when TCS approached Pure & Natural. From that moment, there was no looking back. We expanded into the heart of Bangalore's IT sector, setting up counters at some of the city's most recognisable corporate names.

TCS Oracle KPMG Infosys Cisco

Healthy food had found its home in the tech campus canteen - and Pure & Natural was the brand delivering it. At its peak, the brand operated across 18 to 19 outlets across Bangalore.

18+

Outlets at Peak (Pre-COVID)

Flagship Jayanagar + IT Campuses + Franchise locations

Resilience Through COVID

When COVID arrived, everything changed. The IT campuses went silent. One by one, the counters fell away. By the time the world reopened, Pure & Natural had come back to where it started - the Jayanagar outlet. Just the flagship. Just Keerthana, Parameshwari and her team.

For two to three years, they sustained again. The same grit that carried the brand through the early days in 2004 carried it through 2020 and 2021. The Jayanagar outlet held.

"After COVID, slowly everything became only Jayanagar. Again, we sustained for two, three years."

— Keerthana, Founder

A New Chapter - Aditi Joins

In 2024, Parameshwari retired after two decades. Keerthana bought over her share and brought in a new partner - Aditi. Together, they have entered a new phase, expanding through the shop-in-shop model at Pakashala and Amrit Cafe.

The Staff - The Real Asset

The core staff at Jayanagar have been with us for almost 20 years. They earn a percentage of sales - a system that keeps them invested and committed. Without them, the brand simply would not exist.

"My staff is one asset. I have retained them for almost 20 years now. Without them, we are not there." — Keerthana

Pure & Natural Today

90% of our daily walk-ins are repeat customers. That is our story.

90% Repeat Customers
75 Daily Walk-ins
21+ Years Operating
20y Staff Retention

Uncompromising Standards

The menu changes every season - retaining what people love, introducing what is new. The food is never diluted, never frozen, never artificial. Each vegetable is washed in vinegar. Each juice is squeezed to order. Each salad is assembled fresh.

Customer Reviews

Hear what our customers have to say about their experience.

★★★★★
"One of the best healthy veg restaurants in Jayanagar 7th Block. Been coming here for a decade. Food quality and taste has not changed and remains best."

Pacchu Kumar

Local Guide • 10-year regular

Try: Miso Salad, Pesto Pasta
★★★★★
"If you care about eating your veggies and having clean but delicious food... this is the place. The Jade bowl was very comforting."

Shubhangi

Local Guide • Dinner Guest

Try: Jade Bowl, Beet Juice
★★★★★
"A very peaceful place with an exciting range of salads. I tried their soup and miso salad. Both fabulous! I will definitely come back."

Vidya

Local Guide • 21 reviews

Try: Miso Salad, Soup of the Day